SunPine invests in unequal sponsorship for a more equal sport

To highlight unequal conditions in hockey and contribute to ensuring that girls and boys have the same opportunities to train, SunPine chooses to sponsor the girls in MSSK Hockey.

– In youth hockey, it is easier to get ice time today if your name is Alfred than if your name is Lisa. We want to change that, says Lina Hörnemalm, communications manager at SunPine.

Too few ice rinks and training times

Ice hockey is a popular sport among children and young people in Sweden, and Piteå is no exception. Today, competition for ice rinks is therefore high.

– There are not enough ice rinks and therefore not enough times for both boys' and girls' hockey to have access to reasonable training times. This means that some teams are given lower priority or have to train at strange times of the day, says Lina and continues: – Since the competition for ice time is fierce, the girls tend to come second.

The money goes to MSSK Hockey instead of the annual report

Every year, SunPine produces an annual report, a large and important project for the company. This year, they chose to keep it as simple as possible and instead put the money towards MSSK Hockey.

– Instead of spending money on making a nicely designed annual and sustainability report, this year we have chosen to spend the money on something much more important – the girls in MSSK Hockey, says Lina.

“We want to create equal opportunities for everyone”

With its deliberately unequal sponsorship, SunPine hopes to create more equal opportunities for girls in hockey.

– Team sports are very important, they teach us to cooperate and work towards common goals. That's why we want to support all the talents of the future by highlighting these issues and creating equal conditions and equal opportunities for everyone to realize their dreams, says Lina.