SunPine matches UEFA’s contribution to Piteå IF
Victory can be Pyrrhic; the Champions League is a financial challenge for Piteå IF. Sponsor SunPine is matching the UEFA grant and giving the club SEK 250,000 in additional support.
“We’re doing so because real life can be unfair,” says Magnus Edin, SunPine CEO.
Thanks to its win in Swedish women’s Premier league football, Piteå IF qualified for the UEFA Champions League next year. In sporting terms this is a huge success, but in financial terms, a risk.
“We’ve decided to match UEFA’s grant of SEK 250,000 to help Piteå IF afford to play in the Champions League. We’re doing so because real life can be unfair, and we hope more companies will do the same. We’ll do what we can to make sure Piteå IF’s victory doesn’t turn into a loss.”
Had Malmö FF qualified for the group stage of the Champions League, the club would have received a UEFA financial contribution of SEK 221 million. The corresponding figure for a women’s football team is SEK 250,000.
SEK 221 million is more than SEK 250,000. The difference is absurd.
Things are no better if we look at our national teams. When a male player is selected for national team games, his club receives compensation of SEK 72,000 per day. For a female player, compensation is precisely SEK 0 per day. Yet both UEFA and FIFA claim they are “investing in women’s football.”
Taking part in the UEFA Champions League could even be a financial burden for Piteå IF. If the club is drawn in the round of 16 against e.g. a team from Russia or the Ukraine, it will cost in the region of SEK 250,000–300,000 compared to the UEFA contribution of SEK 250,000. To make a profit, Piteå IF must reach the Champions League semi-finals.
“SunPine has been supporting women’s sports and female athletes for a long time and in a variety of ways, and so in the run-up to Champions League we’ve decided to contribute the same amount as UEFA. SunPine will therefore support Piteå IF to the tune of SEK 250,000,” says SunPine’s CEO Magnus Edin. And we hope others will also want to contribute something to help right the unfair and unequal opportunities in football.
High resolution pictures:
For further information:
Magnus Edin, SunPine CEO: +46 70-320 24 69
SunPine is a world leader in the production of second-generation renewable fuels. The raw material is a residual product from pulp and paper manufacturing. Tall diesel from SunPine is mixed with Preem’s Evolution Diesel. SunPine produces 100 million litres of tall diesel every year thereby reducing carbon dioxide emissions by 250,000 tonnes, equivalent to the emissions from 157,672 diesel cars. SunPine has annual sales of SEK 1.2 billion. SunPine is owned by Kiram, Preem, Sveaskog, Södra and Lawter.